Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise
نویسندگان
چکیده
Ahn is with the Dept. of Sport Management, Merrimack College, North Andover, MA. Suh is with the Dept. of Sport Management, Claflin University. Lee is with the Dept. of Journalism, University of Wisconsin – Oshkosh, Oshkosh, WI. Pedersen is with the Dept. of Kinesiology, Indiana University, Bloomington, IN. Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise
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